The sales process has changed. It’s mostly based around education and trust, rather than “selling”. Questions and answers are a substantial portion of the sales process, and identifying exactly what exactly your company brings to the table. Both parties should be asking questions. Why should your customer choose you over your competitors? Do you offer different packages for different customers? In what ways will your product or service benefit your customers? Preparation and experience are pivotal to your business’s continued success. There is no “one size fits all” and with sales training programs by FAAD Media, your business will gain the outside perspective necessary to create positive change to your sales team and sales structure.
No business will ever be “perfect” and there are always going to be obstacles for each employee and your business as a whole. The way to overcome these hurdles is to hire people with the right skills and mindset.
Top skills for sales people in 2020
Coach-ability: First and foremost, your sales team needs to be coachable and have a growth mindset. This skill can be separated into individual traits.
- The overall desire to better themselves and the company
- Commitment to improvement
- The ability to learn from feedback and having self awareness
- Open minded and willing to try new things
Communication: The ability to articulate and communicate with customers smoothly. Knowing the difference between what should and shouldn’t be communicated to prospects.
Understanding what to communicate at the appropriate time in the sales process. Sales communication is much more than speaking clearly and concisely.
Active Listening: A sales conversation should never be one-sided. Sales teams must listen to their customers to discover their top priorities, current obstacles & opportunities. The ability to ask the right questions and effectively interpret the answers are crucial to the success of any sales person.
With the FAAD Media Sales Training Program in Boston or Birmingham your sales employees will fully understand the process inside and out. Attain what they need to successfully bring in the right customers to your business. Methodically discover prospects and potential customers, and bring more to the table than ever before. Enhance your sales team and structure with proven methods offered by FAAD Media in Boston and the Birmingham area.